Plum Chutney launched late 2010. Set out below is a selection of roughly 30 products which have emerged as our consistent bestsellers. Also outlined are key media milestones and a bit of background on signature designs.
Dowry Boxes (below) - one of a kind storage, hand painted in the 'truck art' style of North India and Pakistan. These boxes caught the fancy of stylist Pippa Jameson and were featured in an online contest on her blog in Sep.2011.
Britain can't get enough of our Birds & Butterflies collection (below) . This is by a large margin our fastest selling cushion collection. Featured variously in Real homes, Ideal home, Making magazines etc. during 2011-12.
Ellie The Elephant tea towels (below) pay homage to simple but graphic British design. Screen printed on cotton and very popular with Plum Chutney customers.
Soon after launch, in February 2011, Plum Chutney's signature 'Men in Turbans' cushion was featured in enormously popular interiors blog decor8. Author and interiors guruHolly Becker recommended Plum Chutney as a touch of 'Bollywood Boho Chic for your home'. The post featured several signature designs from our launch collections including 'Men in Turbans' (left), 'Haathgadi' and 'Collage' cushions and our 'Truck Art prints' (right). Variously designed by Vaishali Sinha, Nidhika Bahl and Playclan, each of these went on to become topsellers at Plum Chutney.
Our quirky Maharaja (right) has stolen hearts from his very first appearance. He featured in our first ever magazine and newspaper articles and and also took a bow at Pulse 2012 being featured in their national media campaign showcasing new talent.
Tropical Delights (left) - a cushion collection of heavily embroidered gypsy florals, Inspired by the trend of bold, clashing brights. The collection has been featured in KBB, Real Homes and Making Magazine.
Our Nizam's Jewelscushion collection (right) found place of pride at the British Library shop this 2013 winter. Inspired by the jewellery collections of Indian Maharajas, the cushions was launched in the shop to coincide with their landmark 'Mughal Empire' exhibition. It was one of only two textile collections chosen for the shop.
The Autumn Cushion (left) was inspired by the painterly floral trend. Available in four colourways it has been featured twice in Sunday Times style and also in Woman's weekly .
The Izmir Lamp (above) has found its way into homes from Scotland all the way to Cornwall, our largest selling SKU, a testament to the consummate skill of designers Isabelle and Pascal. We also sell their hand screen printed lampshades (below) with bold prints of tropical plants.
Kantha throws (below) - brightly printed cotton fabrics hand quilted with an all over running stitch called kantha or gudri. Very popular at Plum Chutney these add a bit of rustic charm for the bedroom.